11 LinkedIn Headlines for sales professionals examples
LinkedIn is a social network that helps businesses and professionals connect with each other, share thoughts and ideas, build relationships, and even recruit talent. The first piece of information people see when they click on your profile is your profile name, image and headline. Your LinkedIn headline should be personalized and tell visitors what you do and how you can benefit or help them. In this section, we’ll cover examples of successful LinkedIn headlines, as well as best practices for creating one for your LinkedIn profile.
Helping “X” do “Y” so “Z”
Create a killer LinkedIn headline that summarizes your skills, ambitions and experiences in a couple of sentences. This headline is what people see when they search for you on LinkedIn and includes the section that appears underneath your name in LinkedIn search results. You have 120 characters to include information that will help you stand out from others by highlighting who you are and what you expect to get out of LinkedIn. This is your chance to make a lasting first impression, whether you are looking for job opportunities or seeking to attract strategic connections.
To make writing your headline easier, here’s a simple formula:
- X represents your ideal prospect;
- Y represents your ideal outcome;
- Z represents the service you offer.
Using a formula like the one above will help you to convey exactly what you do, who’s it for and why it’s different — all in a concise manner. It also makes your customers the focus of your profile, showing a sort of professional selflessness that reflects positively on your attitude when dealing with new prospects. This “helping” language is a good option for consultants and advisors.
Flaunt Your Value-Add
Whether a visitor to your profile is a hiring manager or a prospective client, they want to know how doing business with you can benefit them. With over 87 million people visiting LinkedIn profiles each day: you have one chance to make a great first impression, so use every opportunity to stand out. So, consider spending a sentence or phrase demonstrating your value-add for those you work with. This works for anybody, as it’s always useful to demonstrate the value that you bring to those who work with you.
Highlight Your Unique Selling Proposition
If you’re a freelancer, a business owner, or an entrepreneur, it’s important to give prospective clients an idea of your business’s unique selling proposition (USP). In other words, what makes yours different from everyone else’s? We’ve outlined how you can write a USP that gets you noticed and turns prospects into happy customers. Spend a sentence explaining what sets your business apart and how it can make a difference for your clients. Here’s your chance to share a little about the shift that made your company what it is today, or some of the highlights from the past year. This section is best used for businesses, companies, or teams looking to create a public-facing brand.
Use Relevant Adjectives for Detail & Intrigue
Using rich adjectives that add detail and intrigue to your qualifications and titles can produce a more eye-catching headline. It makes your headline more interesting, and the adjectives you use can add context to the job that you perform. This allows you to brag about yourself and can be used to spice up any headline.
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